We believe there are many effective ways to track business news and updates today. Business users use news clipping services, check out daily updates on leading online news portals, and subscribe to blog and news feeds. In this article, we list the pros and cons of all three services and explain what differentiates GageIn, we hope you will find one or more solutions that work for you.
News clipping services moved online with automated distribution and in-depth analysis, and it continues to evolve as the Internet evolves. It is designed for business users in public relations, sales and marketing, investor relations and strategies. It usually taps into a large number of sources for news, blogs and social content, which gives a great overview and provide excellent insight for users. Like other news aggregators such as Google Alerts, news clipping services use keywords to filter and sort the content. The problem with using keywords to filter news content is that users will get a large amount of information and need to organize, sort and delete certain content to achieve their business goals. There are both free and fee-based news clipping services, depending on the level of services your company requires.
Leading online news sites attract a large number of users as it provides a broad spectrum of business news for different industries that interest different group of users. It also has so much more coverage on large enterprises than small & medium sized businesses, which is not an optimal solution for the latter to get high exposure. In addition, leading online news sites mainly use “pull” than “push” method to get their messages across, thus has the intrinsic disadvantages of not reaching the users at the time they mostly want to tune in. The services are generally free, but more and more leading publishers start to charge monthly fees for subscribing to news and articles deemed high value.
Subscribing to blogs and news feeds is the latest alternative to the above two services. Users select the authors and media they want to hear from and choose the content they are specifically interested in receiving. However, not all companies offer blogs and news feeds, users will have to spend extra effort to search for the latest development for those companies. Therefore subscribing to blogs and news feeds is complimentary and does not solve all the problems. This kind of service is usually free and doesn’t take a lot of effort from users.
The way we make tracking business news more effectively is by providing an online platform with millions of companies for users to follow and receive daily news updates. On top of that, we offer some basic business information like what a company does, its revenue and employee size, and address and location. The initial goal is to make sure our users get curated, high-quality daily news from prospects, customers, suppliers, partners and competitors, as well as additional organizations in order to stay informed of the development of market, industry and technology. GageIn platform is ideal for business users who like to get the business news that matter to them.
We’d like to hear from you about other services you are using to track business news effectively, feel free to leave your comment below.
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