Our DEMO experience: Jam. Strawberry jam.
We were selected to officially launch GageIn at DEMO this year. Given six minutes on the stage to demonstrate how GageIn will change the world – no Powerpoints or flashy corporate presentations allowed, we opted to give a short intro with a jar of jam and a three-minute demo of our site’s capabilities.
We were honored to share the stage with other amazing companies and were blown away by them all! We’ve met a lot of cool people, gotten the GageIn brand out to the world, and learned a lot from other amazing tech entrepreneurs. DEMO is definitely an awesome conference because of its format (making me sit through panel after panel is a recipe for an expensive nap), as well as providing plenty of opportunities for everyone meet one another (networking sounds so impersonal). This year, there were a great number of companies that came from overseas (and Canada)! France, Australia, Brazil, and even Russia and Singapore! Diversity, check.
DEMO was scheduled to start Sunday, February 27th; we didn’t sign up until only two weeks beforehand. You can imagine the chaos as we madly scrambled to meet overdue deadlines and prepare everything for the big day. Script (wrote at least fifteen drafts), presentation recording, material printing… I was definitely getting some gray hairs and our CEO was rehearsing so much that he was even rehearsing in his dreams.
We managed to pull it off and were on the jet plane to Palm Desert, CA. After disembarking, we remembered that our speech mentioned jam so that it was probably a good idea to buy a jar of it. We drove around in search for a grocery store, grabbed the biggest jar we could find off the shelf, and headed out.
After a day of orientation, rehearsals, and triple checking all our equipment, we thought we were ready for our big debut on stage. That night was a cocktail reception in the lobby, where we schmoozed with the fine and upstanding DEMO attendees and demonstrators.
We were scheduled to be on stage at 11am. From the moment we woke up, our hearts were racing. At 10am, we headed to the green room to get fitted for our microphones. Before we knew it, it was our turn in the spotlight!
Luosheng opened with a study on jam and choice. A famous expert on the topic, Sheena Iyengar, had done a simple experiment to study the effects of the number of options as it related to choice. She set up a sampling table in a grocery store with 24 samples of jam and removed one sample every hour. You may think that people presented with the larger sample size would have been more prone to make a purchase but instead, the exact opposite occurred. When presented with the larger sample, many people couldn’t decide and some even walked away from the table. When given the smaller sample, more than ten times the amount of people ended up purchasing jam. Interesting and relevant to GageIn’s mission. The intro lead to the three-minute demo of our site’s capabilities and like that, the six-minutes passed in a flash. We got off stage and heaved a sigh of relief.
Our booth in the Pavilion was set up with two laptops, a big-screen, and food we had to sneak off. We met investors, reporters, and other demonstrators during the two days we manned our station. We definitely learned a lot and discovered tons of interesting new technologies.
DEMO was definitely eye-opening and a great event to meet new (and spectacular) people. Shoutouts to the wonderful people we met from V3 Systems, GutCheck, PhotoRocket, Guardly, Thoora, EyePredict, ApSynth, and more!