On January 19, Twitter announced that it had acquired Summify. Summify, based in Vancouver, is a content aggregation specialist that focuses on curating and sorting news from a user’s various RSS, Google Reader, and social media site accounts and presenting it in an easy-to-digest format. Why does Twitter, an already popular micro-blogging site, need Summify?
The success of online social networking, represented by Facebook, Twitter, LinkedIn, and now Google+, and the ever-increasing online publications by traditional media companies, has accelerated the pace of information overload by many folds. More than ever before, the need for aggregating and curating content relevant to users’ interests is being recognized. The insane popularity of Pinterest and the hype around Wavii illustrate the way information gathering is evolving. This is particularly true for professionals and businesses seeking to obtain critical intelligence on companies, people, and industries from more sources in less time.
Enterprises already started to embrace social business and whatever we have seen and experienced in the consumer world will be also repeated in the enterprise market. The need to know, share, and act on timely and relevant information about the business ecosystem around each enterprise will only be more important and valuable for sales, marketing, competitive analysis, and collaboration. Already more than a dozen companies, large and small, are working on solutions for the problem.
We are proud that GageIn attacked the issue early on and has become a leader in the sector.
