The Challenge
Today, a sales person has more avenues to contact a customer than ever before, but access doesn't make it easier to close business. An unsolicited call through any type of media is still a "cold call"; the challenge is to turn it into a "warm call".
I used to pursue potential customers by jumping from search engines to business tools, scouring each for relevant information. The time spent on this activity was ever increasing; I needed a centralized resource that could not only consolidate comprehensive news and information about my potential customers, but also give me actionable information to turn "cold calls" into "warm calls".
The GageIn Solution
GageIn is the sales tool that gives me the reasons to call a customer. Any CRM solution can give you a list of companies or people to contact, but GageIn helps me make a call that is backed by information that this customer needs my services. GageIn's web content database now serves as my research hub. I follow the companies I want to track and GageIn delivers me targeted and relevant information about those companies in real-time.
Keeping current - I scan through my GageIn homepage each morning like I do with the Wall Street Journal. The difference is that I find far more relevant updates on GageIn. I can monitor important company updates and industry news from leading publications, as well as, industry and local publications. I receive three to four good leads to make an informed call on a weekly basis.
Prospecting for new customers - I do a deep dive into my homepage for any information that can turn a cold call into a warm call. I can easily search through content from my customers, their competitors, and other associated companies. The information I receive is both rich and relevant; I can see updates from traditional, as well as social media sources. On average, I find about six to seven key pieces of information each session that allows me to engage a potential new customer.
Last minute checks - After finishing my preliminary research on a potential customer, I do one last company-level check on GageIn. When doing this, I make extensive use of GageIn's powerful filters to ensure I have the absolute latest and most relevant information. This way, my pitch is always on target.
